With more than 800 million users, Instagram is one of the most powerful marketing tools. Still, developing your personal brand, getting noticed by potential employers and impressing potential suitors can be challenging thanks to this big and growing number of users who are posting selfies and snaps of their pets or favorite food. While having a big number of followers will win you popularity, increasing the like-count to complement your followers will make your page seem more authentic. In this article we are going to be looking at how to increase Instagram likes to make your page feel more authentic.

Users presume that an account has a fake following if the number of followers is big, but there little to no engagement on the photos posted. This can make the account lose all credibility. Hence, it is crucial that you grow your likes to complement your followers on Instagram.

Why are likes important on Instagram?

Likes are an important engagement metric on Instagram that indicates how well you are interacting with followers. Ignoring how many likes you get on your Instagram posts makes your efforts to gather more followers less effective. For instance, while buying Instagram followers will make you look popular, once a prospect follower starts exploring your page it will become apparent that your audience is not authentic, except if the level of interaction on your posts matches your follower count.

For instance, if you have 200k followers, but your posts still get a few likes, chances are that prospective followers will not want to engage with you. They will assume that your followers are bought and your level of popularity is untrue. Now, if your account has over 200k followers and on looking at your posts, a visitor can see that there is an active activity with 8 k to 20K likes for every single post you make, they will not second guess anything and are highly likely to follow.

The same applies to new profiles looking to grow their audience. If your Instagram account is new, it is highly recommended that you grow your likes on posts as you go. This gives the impressions that your fans are always relating to your content and that they like it. Likes can quickly entice real followers and build a loyal following.

Here are 5 tips and strategies on how to grow your Instagram likes:

Post at the right time

Before you post a photo on your Instagram page, there are a few things you need to take into consideration; your audience’s time zone and the time they are most likely checking Instagram. According to research, most users login in the morning and evening while going back home from work or school. Hence, to gain more Instagram likes, you are advised to post during these times when your audience is actively browsing.

Post exceptionally awesome content

One of the best ways to get more likes on your Instagram is by posting some amazing content. This will ensure your followers will keep coming back and liking your photos. For you to achieve this, the followers need to know that they can count on you consistently putting up high-quality content and interesting captions.

Use photo captions to ask questions

One of the best and most effective ways to get Instagram likes is by using the photo’s caption to ask questions. This will not only drive your likes and comments too, increasing your overall connectivity.

Stick to a strict schedule

Your audience needs to know when you will be posting a new photo next. When trying to gain more Instagram likes, consistency and rhythm are key. Setting up a content calendar will go a long way in keeping your page organized and increasing your like count. Posting or updating your content several times a day or weeks and then disappearing for weeks or months will hurt your following and likes.

Engage with followers

Your followers need to know that behind those amazing photos on their feed is a real person. One of the best ways to show them that you are not just an Instagram robot is by reaching out and engaging with them. It is also a great way to show them that you value and appreciate their likes and comments. The more you engage a conversation, the more likes and comment you will generate on your post.

You can take the engagement further by visiting their accounts as well and sharing the love by liking and commenting on their photos to acknowledge their presence on Instagram and their talent and even following back.